Zango partners with Ivy Social and achieves record campaign results

Learn more about how we achieved record social media and digital marketing campaign results for Zango, Canberra's locally owned property portal.

The Brief

A proudly local property portal, Zango, wanted to help Canberrans get into the market with a $25k deposit giveaway.

Zango approached Ivy Social seeking to build awareness and drive competition entries.

The Approach

Ivy Social delivered a full-funnel paid and organic strategy to support Zango's campaign. The campaign launched at Skyfire in March 2025 and ran during two bursts throughout 2025.

Across organic social, we engaged audiences through over 50 high-impact short-form videos across TikTok and Instagram, influencer collaborations and live social broadcasts.

We implemented strategic paid campaigns designed to capture attention and drive competition entries across Meta and TikTok.

The Result

The end result was a record-breaking campaign, with Zango’s best-ever promotional results. 

The campaign drove 47,000 visits to the competition landing page, successfully captured the majority of active first-home buyers in Canberra, and exceeded expected entry levels. 

And the best bit? A young family and a young first-home buyer now own their own homes, all thanks to seeing our TikTok ads! 

Sally and her family, the first winners of the $25k home deposit, thanks to Zango!

It was such a joy to support Zango to deliver this campaign across digital and social.

Hear what the client had to say

“At Zango, we’re always looking for ways to stand out in Canberra’s competitive real estate market. We engaged Ivy Social to help bring our $25k giveaway campaign to life and it’s fair to say they exceeded expectations.

"Ivy Social felt like an extension of our team. From creative ideas to flawless execution, they approached the campaign with energy, strategy, and a deep understanding of how to drive engagement in Canberra’s property market. Their ability to pivot and optimise in real time was a huge advantage.

We chose Ivy Social because for us, it’s not just about hiring an agency - it’s about finding a partner who gets the nuances of the property space and Canberra’s community. Ivy Social knows both. They don’t take a one-size-fits-all approach; instead, they worked closely with us to create something fresh, local, and authentic."

If you’re looking for a team who cares about your brand as much as you do, Ivy Social is the partner you want. They’re proactive, creative, and results-driven, and genuinely celebrate your wins along the way."

- Karen Ligdopoulos, General Manager, Zango Canberra

Looking for support with your next campaign?

Whether you’re a local business, a not-for-profit organisation, or a national brand, a strategic approach to social and digital can elevate your campaign to the next level.

If you’re ready to see real results, the Ivy Social team can help.

👉 Get in touch via our contact page to get started.