Luxury perfume brand partners with Ivy Social and doubles annual online product sales

Learn more about how we've supported Goldfield & Banks Australia to grow their online presence and expand into global markets.

The Brief

Goldfield & Banks are a luxury perfume brand based in Sydney, Australia. Their products are stocked throughout Australia via retailers such as Sephora, David Jones, Myer, and Adore Beauty; and internationally throughout the US, Europe, Asia, and the Middle East in department stores such as Selfridges, Harrods, Plethora, and Bloomingdales.

Goldfield & Banks approached Ivy Social seeking to improve their social media presence and email marketing as they take their business to the next level globally.

The Approach

Ivy Social partnered with Goldfield & Banks to deliver ongoing social media management across Instagram and Facebook, marketing strategy, community management, stories management, as well as email marketing and graphic design support.

The Results

The end result is record-breaking sales, with a doubling of their online product sales compared to the same period in previous years.

Over a five year partnership, we've supported the brand to grow across the globe.

Some key success highlights include:

• Increased social media reach by +550%.

• Doubled annual global online sales during compared to the previous year.

• Grew social media following by +315% from 10,000 to over 50,000 followers.

• Drove the digital strategy that achieved the biggest days of global sales in the brand’s history for Black Friday and Boxing Day in our first year, and then again each subsequent year thereafter.

• Supported the brand to launch globally in retailers such as Harrods, Bloomingdales, and more.

• Drove the online launch strategy for numerous successful product launches including Sunset Hour, Silky Woods Elixir, Purple Suede, Ingenious Ginger, and more.

Bohemian Lime, Silky Woods and Pacific Rock Moss perfumes by Goldfield & Banks

Hear what the client had to say

"We chose Ivy Social as they came with great recommendations and because they are a human-sized company. We have been working with the incredible team at Ivy Social for many years and we can only recommend this boutique agency for their loyalty, commitment and dedication to the art of social media and digital.

Ivy Social is very organised and very reliable, we really recommend them. Since working with Ivy Social, we are very consistent with posts, stories and emails and the designs are great. It gives us a great base to build our brand even further.

We love working with Emily, her personality is great and her “yes attitude” is a real pleasure. Our following has grown a lot and the engagement on our account is awesome!"

- Dimitri Weber, Founder, Goldfield & Banks Australia

Looking to drive growth for your brand?

Whether you’re a local business, a not-for-profit organisation, or a national brand, a strategic approach to social and digital can elevate your brand to the next level.

If you’re ready to see real results, the Ivy Social team can help.

👉 Get in touch via our contact page to get started.