Local media company triples online following thanks to strategy driven by Ivy Social

Ivy Social developed a video-first strategy that resulted in growth from 7,000 followers to over 20,000 in only 12 months.

The Brief

‘This is Canberra’ is a local Canberra media brand owned by Region Media, which celebrates Canberra’s hospitality scene. Region Media approached Ivy Social seeking to revive engagement and expedite growth of the account, positioning the brand as one of Canberra’s leading food, hospitality, and entertainment publishers.

The Approach

Tapping into the high-performing content format of short-form video, Ivy Social developed a video-first strategy to showcase the local hospitality scene.

Ivy Social developed a short-form video concept, titled 'This is...', introducing different food spots from across the city. We then planned, filmed, edited and published these short-form videos each month in partnership with the Region team.

The Results

Ivy Social developed a video-first strategy that resulted in growth from 7,000 followers to over 20,000 in only 12 months.

Thanks to this online growth, the brand now provides a thriving stream of advertising revenue for Region Media, while showcasing the local hospitality scene.  

Some key success highlights include:

• Increased Instagram following by +185% from 7,000 to over 20,000 followers.  

• Increased Instagram reach by +120%, from 900k annually to over 2 million annually within one year.

• Developed the ‘This is…’ short-form video concept, which has resulted in over 750k+ video plays across the account and continues to be one of the most successful social media post formats for Region Media.

• Built the account to be one of Canberra’s leading hospitality publisher brands, creating opportunity for additional sources of revenue for Region Media.

A cocktail at Public Bar, Canberra, photographed by Ashley St George.

Hear what the client had to say

"We chose Ivy Social because they seemed to know the most in the market as well as had better processes and systems to stay organised. 

Since working together, we have achieved 3x growth in our followers (7k to 21k+), created a more well-known brand that generates inbound leads, and increased the volume of our video content on Instagram and TikTok, which we didn’t do previously. 

The account executives are always very responsible and easy to work with. If someone was looking for a social media agency, we would simply recommend them to work with Ivy over other agencies in the market."

- Commercial Director, Region Media

Looking to drive growth for your brand?

Whether you’re a local business, a not-for-profit organisation, or a national brand, a strategic approach to social and digital can elevate your brand to the next level.

If you’re ready to see real results, the Ivy Social team can help.

👉 Get in touch via our contact page to get started.