Ivy client, QIC Real Estate, wins four top honours at the Shopping Centre Marketing Awards

Congratulations to QIC Real Estate on a stellar year of marketing, recognised at the SCCA Awards.

The Awards

We’re proud to celebrate the incredible success of our long-term client, QIC Real Estate, who have had a standout year at the 2025 Shopping Centre Council of Australia (SCCA) Marketing Awards.

These awards recognise excellence in marketing across the retail property industry, celebrating campaigns that demonstrate creativity, impact, and strong community connection. QIC’s wins are a reflection of the exceptional work delivered by both the local and national marketing teams — and we’re honoured to have played a role in supporting them.

Our Partnership

Since 2019, Ivy Social has partnered with QIC to deliver social media and digital marketing services across their national portfolio of shopping centres. From strategy and content creation to performance marketing management, our team has worked alongside QIC’s marketers to craft campaigns that resonate with audiences, drive strong results and build lasting community engagement.

This year, five of these campaigns were recognised by the SCCA, with four taking out top honours and one named runner-up.

Award-Winning Campaigns

‘We Build Champions’, National Campaign

Winner – Brand and Partnerships Marketing Award (multi-centre, two or more centres).

A brilliant collision of Ivy clients, the Australian Sports Commission and Australian Institute of Sport partnered up with QIC to bring the spirit of the Paris Olympics and Paralympics into the heart of local communities. Ivy Social delivered social media and digital strategy, content creation and performance marketing. Delivered across 18 shopping centres, the campaign inspired 27,000 children through hands-on sport activations, and delivered exceptional commercial outcomes.

‘Disney’s Beauty and The Beast The Musical Experience’, Eastland

Winner – Compelling Experiences Award (large centre – 150 stores or more).

An exclusive partnership with Disney Theatrical to deliver a first-to-market attraction for the September School holidays. With attendance promoted via paid performance marketing managed by Ivy Social, the event generated $1.5m in sales, attracting over 26,847 attendees and a +5.1% lift in foot traffic.

‘The Plaza’, Pacific Epping

Winner – Brand and Partnerships Marketing Award (large centre – 150 stores or more).

Following a 14-month transformation, Pacific Epping's H&G fresh food precinct relaunched, marking a bold new chapter for the centre. To reassert its position as Melbourne's leading fresh food destination, 'The Plaza' campaign tapped into culturally resonate, skit-based content and hyper-local storytelling. With paid performance marketing managed by Ivy Social and creative by Bolster, the campaign was acknowledged as igniting community pride, driving strong foot traffic and re-establishing Pacific Epping as the go-to destination where food, family and culture collide.

‘Something for Every Mum’, Forest Lake Shopping Centre

Winner – Retailer Marketing Award (small centre – 75 stores or less).

The 'Something For Every Mum: Mother's Day Weekend' campaign positioned Forest Lake Shopping Centre as the family destination of choice amid increasing local competition. Tapping into key insights that dining is a key driver on Mother's Day, Ivy Social drove foot traffic with digital advertising. The result was a 12.7% increase in dining sales and a 15.6% rise in specialty retail sales. Judge's comments noted,

"A clever and heartfelt Mother’s Day activation that brought together dining, florals, and community engagement through a digital-led campaign, achieving impressive results within budget."

‘Valentine’s x Bridget Jones: Mad About The Boy’, National Campaign

Runner-Up – Retailer Marketing Award (multi-centre, two or more centres).

In partnership with Universal Studios, QIC teamed up to promote the release of the highly anticipated fourth instalment of Bridget Jones: Mad About the Boy. In alignment with the February premiere, QIC crafted a Valentine's Day campaign to amplify excitement, boost cinema attendance and drive in-store foot traffic. Ivy Social provided support with digital strategy, the curation of an online gift guide, email marketing, and content creation. The campaign rolled out across 10 shopping centres and delivered exceptional retail results.

Each of these campaigns not only delivered outstanding commercial outcomes but also strengthened QIC’s connection with its customers and communities. The results speak to the power of thoughtful, strategic marketing, and the impact of genuine collaboration between agency and client.

Congratulations once again to the QIC Real Estate marketing teams across Australia for this well-deserved recognition. We’re delighted to have played a part in your success.