From brand-new business to $7m+ in revenue in 18 months: How ACT Pools scaled with Ivy Social

Ivy Social partnered with ACT Pools from day one, building the brand, digital presence and marketing strategy that helped the business exceed its first-year sales target and rapidly establish itself in the Canberra market.

The Brief

When ACT Pools first approached Ivy Social, they were a brand-new pool company with two directors, and a goal to install 20 pools within their first year.

Starting from the ground up meant they needed more than a single marketing service. They needed a complete brand and digital presence that would build credibility, generate enquiries and support the business as it grew.

ACT Pools engaged Ivy Social to deliver the full suite of marketing services, including branding, website development, social media, digital advertising, SEO and marketing collateral.

The goal was simple: establish ACT Pools as a trusted name in the Canberra market and generate enough demand to put 20 pools in the ground within their first 12 months.

The Approach

With ACT Pools starting as a completely new business, Ivy Social had the opportunity to build a connected marketing ecosystem from the outset.

We developed the ACT Pools brand and website, created a strong visual identity and digital presence that positioned the business professionally from day one. From there, we developed an ongoing social media and content strategy designed to build awareness, showcase the quality of ACT Pools' work and establish trust with Canberra homeowners.

This was supported by targeted digital advertising across Google and Meta Ads to generate enquiries, alongside an ongoing SEO strategy designed to increase ACT Pools' visibility when potential customers were actively searching for pool builders in Canberra.

As the business grew, Ivy Social continued to evolve the strategy, developing marketing collateral and campaigns to support new products, projects and opportunities.

Rather than treating each channel in isolation, the focus was on creating a complete marketing engine where brand, content, advertising, search and digital worked together to generate consistent demand.

The Results

Together with ACT Pools, we initially set a goal of putting 20 pools in the ground within their first year. We more than doubled it. Within their first 12 months, ACT Pools had delivered more than 50 pools. At the 18-month mark, the business is on track to reach 100 pool installations.

That growth translated into some serious business momentum. Only 18 months after launching, ACT Pools is tracking $7–8 million in annual revenue and has grown from its original two directors to a team of 11.

Some key success highlights include:

• Exceeded the original first-year target of 20 pools, delivering 50+ pools within the first 12 months.

• On track to reach 100 pool installations by the 18-month mark.

• Grown from a brand-new business to tracking $7–8 million in revenue in just 18 months.

• Expanded from two directors to a team of 11.

• Won the local marketing award ACT Pools brand launch with SPASA, the local industry body for the pools and spas industry.

• Built a recognisable local brand supported by an integrated website, social media, advertising and SEO presence.

• Established ACT Pools as a strong competitor in the Canberra pool market winning the lion's share of the local market in only 18 months.

  
  

For ACT Pools, marketing wasn't something added once the business was established. It was part of the growth strategy from day one. By investing early in a strong brand and an integrated marketing approach, ACT Pools was able to build awareness, generate demand and scale significantly faster than originally planned.

Hear what the client had to say

"We were a new business with a new brand and no brand awareness. We needed to do a full brand launch, campaign on socials, website - everything, so we reached out to Ivy Social around 18 months ago. The growth has been exponential from the get go, and I think that heavily relates to the marketing and branding that Ivy put together for us.

There has been some pretty crazy growth since I first met Emily. In our first year, we were aiming for 20 pools, and then we got to 50 pools, and now we're 18 months in and we're hitting 100 pools in the Canberra climate, which is pretty nuts. Thanks to Ivy, we have good back-end marketing that helps us to get to where we need to be.

We started with nothing - it was just Tom and I as directors, and we now have a team of 11. It's growing very fast, and we're targeting around $7 - 8 million in turnover this year. We're probably considered the top pool builder in Canberra now.

We won the ACT Local Marketing Award for our brand launch with SPASA. We put a full package together of start to finish everything Ivy had done for us, and we took out the local award, which is pretty cool.

On the Instagram dashboard, we can see over 140,000 eyes on us per month now. Everyone's watching, everyone's looking at what we do and we're setting the standard in our industry. We're dictating what's good, what's right and how things are done properly. It's pretty crazy.

I've highly recommended Ivy to a lot of people already. My brother's company has come on board with Ivy. The team are great, very responsive, very professional. Everything is looked after and you don't have any headaches or worries, nothing is too much trouble.

They're very professional and a great company if you're looking for someone to do your marketing and social media. I highly recommend. "

— Thomas Jones, Director, ACT Pools

Looking to turn great marketing into business growth?

A strong marketing strategy should do more than generate likes, clicks and followers. It should create genuine momentum for your business. ACT Pools is a great example of what can happen when an ambitious business invests in its brand and marketing from the beginning.

Whether you're launching something new, ready to scale an established business or looking for a marketing partner to help you reach your next stage of growth, the Ivy Social team can help.

👉 Get in touch via our contact page to get started.